A magnetic pop single out today from London-based artist Floss Jordan, “Midas” combines melodic vocal captivation with a sharp synth-forward production. A compelling theme emanates within the lyrics as well, exploring the Greek myth of king Midas in the context of his “crush” challenging Midas — and preventing him turning her into gold, as a result. “Midas” marks the latest artistic success from Floss Jordan, who has also excelled as an international DJ and acclaimed dancer, working with artists like Charli XCX, Beach, and Years & Years.
The “wrapped up in gold,” opening lyrics and lamenting of “losing my soul,” artfully conjure that enjoyably dramatic spin on the Greek myth. “She turned to gold, climbing on your pedestal,” vocals shine alongside concise synth lines, bolstered by playful percussive flourishes. A dreamier hook takes strong hold thereafter — “think you got the Midas Touch, but I won’t turn to gold…” — and results in an empowering overall drive, both thematically enveloping and melodically replay-inducing. Full of wit and hookiness, “Midas” is a wholly memorable showing from Floss Jordan.
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This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.
We discovered this release via MusoSoup.
