A melding of soulfully melodic pop, UK garage hypnotics, and debonair hip-hop entrancement shows on “Its The Truth,” a new single from Exeter, England-based artist Jamcie. Songwriter and singer Abi Flynn also features on the track. Produced by Jman AKA Jamaal Francis, “Its The Truth” touts a compelling UK Garage appeal in its blend of electronic, soulful, and hip-hop components — drawing from the eclectic aesthetical ranges of Jamcie, Abi Flynn, and Jman. Themes of new love enamor alongside. “Having fallen in love again, the lyrics I put down on paper was an honest expression reflecting my new found love – it was a reflection of my current situation,” Jamcie says.
Flynn’s enchanting and soulful vocals open alongside twinkling piano, moving into a brisker percussive fade-in as the hip-hop vocal enters: “You got me addicted,” Jamcie declares, vibe-heavy in its electronic and hip-hop maneuvers. “You’re the major chord, that I’m finally hitting.” Flynn’s central hook weaves in seamlessly thereafter, striving to “move on,” as illuminated keys and meditative rhythms complement. Stutter-y “try to move on,” pitch manipulation furthers the enthralling production, before a final dose of soul-pop clarity. “Its The Truth” is a stirringly hypnotic pop success from start to finish.
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This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.
We discovered this release via MusoSoup, as part of the artist’s promotional campaign.
