A stylish, snappy pop appeal shows on “Spiral,” a recent track from Kim Beyer. The Columbus, Ohio-based artist pairs a synth-forward appeal with personal experience; Beyer has become a sensation on TikTok, with millions of likes, and “Spiral” explores the impact of going viral. “It’s about the dizzying highs and suffocating lows of going viral—that moment when everyone’s watching you but you’re not sure how to navigate it all,” she says. “I wanted the track to capture that tension, how wild it is to contribute something meaningful to an online community while also feeling like a piece of meat torn apart by scavengers.”
Beyer has captured her own personal experiences on TikTok with personal struggle; she has given personal meaning to viewers as she explains the impacts of dealing with a spouse’s aneurysm and later divorce, all while raising a toddler. Beyer achieves heartfelt captivation in music form as well with “Spiral,” a more playful though affecting nonetheless take on the complexities of achieving internet fame — especially via something so personal. Lyrical references to artificiality and name-dropping move seamlessly within infectious synth tones, invoking a sort of ’90s nostalgia in the confident vocal ascent and “nothing left to take,” bridge. Pitch-alternating vocal segments continue the enjoyable momentum, enjoyably melodic from start to finish.
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This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.
We discovered this release via MusoSoup, as part of the artist’s promotional campaign.
