Social Gravy – “California”

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Los Angeles-based band Social Gravy unleash a powerful alt-rock/pop intrigue on the track “California.” “This town will make you or break you, don’t say I didn’t warn you,” the vocals escalate in a gripping, replay-inducing sequence — where twangy guitars ring out as ooh-ing backing vocals enchant. A title-touting refrain lends a triumphant, anthemic quality into the “what it means to be free,” introspection within the verses. Chilly organs linger underneath, and the hooky infectiousness of “California” doesn’t take long to become apparent.

Showing shades of Ocean Colour Scene in its warming vocal layers and guitar/organ melding, “California” is a memorable success from the band. The release precedes their upcoming single “These Are The Times.” A heartfelt, twangy throwback charm — with shades of Tom Petty — combines with a modern, polished production for a resonating sound, one that has us fully anticipating whatever’s next from the project.

The track is also featured in the genre-based, best-of Spotify compilation Emerging Indie Rock. Stream the playlist below:

We discovered this release via MusoSoup, as part of the artist’s promotional campaign.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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