Zachary Mason – “Sweet Girl”

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Crunchy guitars and melodic vocal suaveness permeates throughout “Sweet Girl,” a memorable new single from Zachary Mason. The Guildford, UK-based artist released his debut single, “Special People,” in July 2023 — and has consistently impressed with releases thereafter, from the hypnotic pop mystique of “Sweet Sunshine” to the rocking “I’ll Get Through,” traversing from acoustic-set introspection to an anthemic rock fervency. “Sweet Girl” represents his sixth single, and embraces a classic-sounding warmness in its guitar-driven approach.

Sturdy rhythm guitar pulses complement a twanging freeness to start. “Every time she is in your sights,” the vocals commence, channeling shades of Big Star in the no-frills rock immediacy. “Humility and pride, working as a whole,” they continue, escalating seamlessly into a memorable title-referencing hook; the vocals here excel with a dazed immersion, inducing replays in its confident styling and enjoyably familiar aesthetical steadiness.

This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.

We discovered this release via MusoSoup, as part of the artist’s promotional campaign.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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