A charismatic rock sound emanates throughout “Keep the Fierce”, the latest track from Lord Sonny the Unifier. The release represents the lead single from Brooklyn-based band’s upcoming album, You Were Born to Save Your Life, out this coming February. An electrifying, fired-up music video releases alongside the track, capturing the invigorating sense of fierceness and wildness when one remains on society’s outskirts. An “it’s ok to chaos,” ethos is consuming in its conveyance, and is visually reflected in the demolition derby race setting within the video.
Synth buzzing and pulsing guitar distortion combine for an enveloping introduction, driving into prancing piano and confident vocal strides. “Keep the fierce,” commences each line during the following section, building climactically amidst the anthemic swirling of guitars, piano, and consistent rhythms. An organ-forward injection pairs with a stirring melodic shift, then impressing with a delectable guitar solo. “Keep the Fierce” is an invigorating listening experience from Lord Sonny the Unifier, leaving us firmly anticipating the forthcoming full-length.
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This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.
