4-7 Company is a gripping new album from Päter, the project of Iran-born, Toronto-raised songwriter Parmida Kakavand. Ranging from the nocturnal piano-set intrigue of “Every Waking Hour” to the hooky alt-pop vigor within “Nicotine Hallelujah, the album excels in its dynamic range and knack for riveting theatrical engrossment. Thematically, the release explores the 4pm to 7pm evening hours, where an in-between work and social life can lead to some fascinating contemplation.
Featuring co-production by Howard Redekopp,4-7 Company boasts a multitude of highlights. Following an enchanting piano-led intro, the twangy guitars and shimmering acoustics of “Nicotine Hallelujah” opens the album with inviting allure; the title-touting hook exudes a warming, infectious radiance fit for replays. “Fear of the Dead” struts a more hypnotic build, as chilly strings and introspective vocals — referring to “idle prophets,” in caskets — fully enamor.
The twinkling initial effervescence and brass-laden arrival within “Moonshine” lead another riveting highlight, with vocal calls to “take me away,” crafting a spine-tingling allure. 4-7 Company is a magnetic, consistently melodic success from Päter.
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“4-7 Company” and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.
We discovered this release via MusoSoup, as part of the artist’s promotional campaign.
