Suavely melodic with atmospheric synth-pop pull, “Groovatta” is a newly released track from Darkroom Data, the indie electro pop duo comprising Irish vocalist Gillian NoVa and Brazilian composer Márcio Paz. Following last year’s impressive debut single “Hydrogen,” “Groovatta” enthralls with a mixture of scenic soundscapes and hooky melodic pulls, aesthetically reminiscent of Chromatics. The production is elevated by Bob Lamb, whose credits include UB40 and Duran Duran. The track emphasizes a sample from ’80s synth-pop duo The System, furthering the track’s nostalgic grip.
“Groovatta” impresses with a steadily evolving five minutes, the sporadic synth and bass flourishes in the first minute joining with suave vocals. Enthusiastic backing vocal effects and escalating synth whispers drive to a glistening mid-point, effervescently mingling with guitars. Past the three-minute mark, nostalgic guitar-based yearning and a whirring backing synth arp converge with plucky bass and dreamy vocals for captivating results, conjuring ’80s nostalgia with a new shine. From there, an impressive assortmnet of dreamy vocals and synth pulses dazzle. “Groovatta” consumes throughout in a very decisive manner.
The track’s visuals, above, were crafted by experimental filmmaker Moema Pascolini, utilizing a combination of found footage and film painting technique.
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“Groovatta” and other memorable tracks from this month can also be streamed on the updating Obscure Sound’s ‘Best of April 2021’ Spotify playlist.
The track is also featured in the genre-based, best-of Spotify compilation Emerging Electro-Pop.
