A swelling distorted synth and Ema’s crisply enthralling vocals make “Cold” hypnotic from the get-go. The halted section around 01:05 is a nice lead-in to the verse’s reprisal, with the subsequent more subdued section providing some additionally pleasant variation. The “why are you so cold?” halting around 01:55 serves as a particularly savvy hook, helping construct the track’s overall industrial-driven alt-pop feel with a concisely memorable composition and structure. The sound is very unique is a complementary way, though it’s not too far off from Grimes’ dark alt-oriented takes and Crystal Castles’ dark elegance. Her Giungla project certainly shows promise and I’m looking forward to hearing more.
