Bleach Athletixx is the new project from Max Holiday, who gave us some wonderfully infectious tracks in 2012 (“Pretender“, “Teenager“) reminiscent of Wolf Parade’s key-led fervor. Bleach Athletixx’s fantastic new track, “California Future”, shows continued growth — yet also some familiarity in its energetic synth-driven intro. Gradual additions thereafter, from guitar distortion to an exotic-sounding synth addition, continue the irresistible build-up. The moment before each chorus, with Holiday’s emotive vocals overlapping with a stuttering keyboard, provides for a devastating hook that leads swiftly into the delicious chorus. It’s brief at barely over two minutes, but “California Future” is one hell of an exciting track nonetheless.
Love it. Way to go Max!